CategoryUser Research

December 6, 2023 — Five-second testing is a popular method of usability research used in the industry, yet in essence, its core belief boils down to virtually a superstition. Eduard Kuric looks under the hood at how first impressions are affected by various factors and how UX researchers and product owners can ensure that the user’s first steps can get off on the right foot. Read more…

November 21, 2023 — Product teams benefit from knowing their users’ needs and how they respond to product updates as they build out the roadmap of a product. This article covers Voice of Customer programs and is aimed at those who work on a product team as well as executives who are looking for how to better inform your products using insight from users. Read more…

October 12, 2023 — Working in the area of UX sometimes feels like a crime drama. Can’t believe it? Then look at these fun parallels between modern UX practices and a classical TV detective. Read more…

July 12, 2023 — Accelerate your organization’s growth and innovation with the power of Rapid Research. From inception to implementation, here is the step-by-step roadmap on how to build the program from scratch and uncover the untapped ROI opportunities waiting to propel your initiatives to new heights. Read more…

March 10, 2023 — Instead of telling you once again what the best practice is and adding to your imposter syndrome, let’s concentrate on some practical approaches to user research that we might be able to fit into our existing projects without being left disillusioned. Read more…

January 27, 2023 — In this article, Rachel walks you through various ways that product teams can utilize to build relationships with customers. She will share some tips and tricks from her experience that have helped her nurture customer relationships and build better products. Read more…

January 26, 2023 — 57% of product professionals say that product research has a positive effect on customer satisfaction. 42% agree that it affects profitability. Imagine how much more successful your product would be if you did research continuously? Read more…

September 29, 2022 — Throughout the research and design processes, our unconscious biases are the greatest risk to delivering inclusive experiences. From who we include and exclude in our research to how we plan and conduct research, it’s crucial that we understand how our unacknowledged biases can perpetuate systems of exclusion. Read more…

July 4, 2022 — In this article, John Scott Bowie shares the story of 40 years of attempts to advance corporate UX maturity that — after numerous initiatives with marginal results — culminated in a breakthrough project that accelerated a company’s UX maturity from “Emergent” to “User-Driven” in less than a year. Read more…

January 12, 2022 — Accessibility must be a permanent program within organizations, much like security. In this article, Kate Kalcevich shares tips on which skills and questions to keep in mind when hiring for digital accessibility roles. Read more…